BUY Persona Tester

Expected YOUR NEXT STEP

Next Best Action (discover/learn) — technology-led, no handoff

Key facts

12+ mo, $2,600/mo, ~$325K, credit unknown, savings unknown, no lender, no agent, 4 Qs answered

Expected YOUR NEXT STEP

Next Best Action (discover/learn) — technology-led

Key facts

6-12 mo, $3,200/mo, ~$400K, credit 740+, savings unknown, no lender, no agent, 4 Qs answered

Expected YOUR NEXT STEP

Next Best Action — routing may recommend mortgage (self-employed, credit unknown)

Key facts

3-6 mo, $3,000/mo, ~$350K, self-employed, credit unknown, savings unknown, no lender, no agent, 4 Qs answered

Expected YOUR NEXT STEP

Next Best Action — routing may recommend mortgage (good signals, no lender)

Key facts

3-6 mo, credit 720-739, savings $20-40K, W-2 sufficient income, no lender, no agent, 4 Qs answered

Expected YOUR NEXT STEP

Mortgage or Agent conversation recommended (urgent + strong readiness)

Key facts

0-3 mo, credit 760+, savings $40K+, W-2 sufficient income, NOT pre-approved, no lender, no agent, 4 Qs answered

Expected YOUR NEXT STEP

Next Best Action — routing may recommend mortgage (45d, credit unknown)

Key facts

0-3 mo, credit unknown, savings unknown, no lender, no agent, 4 Qs answered

Expected YOUR NEXT STEP

Next Best Action — routing may recommend mortgage (VA loan potential)

Key facts

3-6 mo, veteran, credit 700+, savings $10-20K, W-2 sufficient income, no lender, no agent, 4 Qs answered

Expected YOUR NEXT STEP

Next Best Action — has lender, not pre-approved yet

Key facts

3-6 mo, working with My Credit Union, NOT pre-approved, credit 740+, savings $40K+, W-2 sufficient income, no agent, 4 Qs answered

Expected YOUR NEXT STEP

Agent conversation or Next Best Action (pre-approved, no agent)

Key facts

0-3 mo, pre-approved $425K Conventional (Wells Fargo), $30K planned down, good-through date, no agent, 4 Qs answered

Expected YOUR NEXT STEP

Looking context capture (search areas / must-haves)

Key facts

0-3 mo, pre-approved $400K, has agent, target location set, no looking_context yet

Expected YOUR NEXT STEP

Transaction guardrails + Next Best Action (contract facts captured)

Key facts

0-3 mo, pre-approved $400K, contract on 123 Main St, $399.5K, close 11/14, pre-approval + agent preserved

Expected YOUR NEXT STEP

Next Best Action (contract in history, pre-approval + agent preserved)

Key facts

Contract fell through, back to Looking, pre-approval + agent preserved, txn_history has 1 entry, looking_context set

Expected YOUR NEXT STEP

Closing context capture (Closing Disclosure not yet received)

Key facts

0-3 mo, clear-to-close done, CD not yet captured, 456 Oak Lane, closing in 5 days

Expected YOUR NEXT STEP

Homeowner lifecycle card (post-close transition)

Key facts

Closed on 456 Oak Lane, first mortgage payment pending, homeowner_lifecycle active