For INC Realty agents

Your next deal could already be in your book.

A smarter platform. Hands-on marketing. A lending team that keeps business moving.

Explore the platform

TODAYIllustrative agent goal

Your route to $200,000

Earned

$62,400

Accepted, not closed

$28,900

Modeled in your pipeline

$46,300

Remaining gap

$62,400

Your next move

Follow up with a past client who asked about a home value review.

Example goal using synthetic data. Accepted, modeled and remaining amounts are not earned income and are not a promise of results.

Built around how great agents grow.

Four ways HomeQual helps you earn more business from the relationships you already have.

Your book

Your book. New possibilities.

Turn past clients into relevant outreach. HomeQual helps you reconnect, spot people expressing interest in another move, and turn those conversations into opportunities.

More opportunities from relationships you already have.

Interest comes from what someone tells you or requests. An old purchase date or a page visit is never treated as intent to move.

The Book

Past clients

128 people

Recent sellers34
Past clients, 2 years or more61
Shared household inbox7

Campaign audience review

Seller preparation campaign

34 recipients, 2 removed for their communication preferences, 1 removed by the agent.

The Book with a campaign audience reviewIllustrative. Synthetic data.

Your goal

See your goal. Know your next move.

Connect your income goal to the business you have and the opportunities you need. TODAY helps you focus on real follow-ups and useful next steps.

Less time deciding what to do. More attention on moving business forward.

Projected and modeled amounts are not earned income, and no result is guaranteed.

TODAY

Your route to $200,000

Example goal

1
Today
3 open conversations
2
Next 30 days
2 appointments held
3
Next 90 days
Goal in view

One focused action

Call Marcus Reed about the home value review he asked for.

He asked for a review last week, so the reason is his, not yours.

Projected amounts are not earned income.

Your goal route with one focused actionIllustrative. Synthetic data.

Stay connected

Stay connected with something worth sharing.

Prepare relevant campaigns and give clients a benefits page worth visiting and sharing. Stay in the conversation when they, or someone they know, are ready for help.

More reasons for repeat business and introductions.

Campaigns are prepared for your review, and sending stays in your hands.

Marketing

Fall market update

Past clients, recent sellers

Draft

Newsletter draftSocial post

Prepared for your review. Sending stays in your hands.

Homeowner Benefits

A home value review, whenever you want one

Your agent keeps this page current. Share it with someone who is thinking about a move.

Share this page

Marketing and the public benefits pageIllustrative. Synthetic data.

Your team

An assistant. A coach. A team in your corner.

Ask Qualy what to say next, sharpen your approach with coaching, and get support from team leadership to put your plan into action.

Support to turn good intentions into consistent follow-through.

Qualy works from your own book and activity, and hands off when a conversation needs a person.

Qualy

A past client went quiet after their closing. What should I say?

Qualy

They closed eight months ago and asked you about a value review in the spring. Lead with that request, not with a check in about the house.

Practice this callAsk my team lead

Coaching and team leadership open from the same conversation.

Qualy with coaching and team leadershipIllustrative. Synthetic data.

Jeff and Wilson are helping shape HomeQual around how INC Realty agents grow.

One connected team. More momentum.

Marketing and mortgage support sit alongside the platform, so you are not building your business alone.

Dedicated marketing support

Get campaign ideas and hands-on creative support to help you stay visible and give clients a reason to respond.

What is included

Campaign planning built from your own book and goals
Hands-on creative support for approved campaign assets
Copy review before a campaign is prepared for you

Who qualifies

Available to INC Realty agents using HomeQual. Jeff will confirm current service details and turnaround for your office.

Service details are confirmed in your walkthrough.

12 Days!

Average from loan submission to clear-to-close

Part of the HomeQual network, bringing INC Realty agents a platform at no additional cost, marketing support, and a lending team in their corner.

What you gain

Clear updates on your buyer’s progress and next steps
A lending team focused on readiness and keeping deals moving
Opportunities to connect with HomeQual-sourced leads, including preapproved buyers, as well as sellers, when an appropriate agent match is available.

Individual loan timelines and match availability vary.

See what this could look like for your business.

Bring your questions. Explore the platform with John and see how INC Realty’s technology, marketing support, and lending relationships could fit your business.